BrokerageIndustry News

Unlocking the secrets of ‘inbound’ marketing

Cut costs with word-of-mouth leads

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Big changes are coming in how our buyers and sellers will find us online. Will you be one of the savvy agents who capitalizes on the change or will you find yourself with a dwindling supply of leads and wondering, "What happened?" The way we do search is going to be radically different in the not too distant future. In a recent article I examined how lifestyle search will revolutionize the way that buyers will find the perfect property for their lifestyle. There are other innovations, too, that will change how this process will take place. I recently attended a webinar about how search engines are starting to use social media as part of their search process. Hubspot provides a number of services that are designed to help users with online marketing. Their tools include a website grader, a blog grader, and a Twitter grader. What's cool is that they don't charge to evaluate your site. What's especially useful about the website product is that it makes ...