BrokerageIndustry News

Put property listings in a lot of places

Real estate websites may have different audiences

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Is it enough to publish your listings on your company website, your personal website, the multiple listing service, and If you want to provide maximum exposure to the marketplace for your sellers, then the answer is an overwhelming "No!" Statistics by Web research firm comScore, shared with Inman News by  Move Inc., show that the top two real estate websites for total unique visitors -- and -- together accounted for about 17 million unique visitors in May 2010. What is surprising is that the majority of each site's Web visitors did not visit the other site that month, according to comScore data. What this means to you, as an agent who wants to help your sellers get the maximum amount of exposure for your properties, is that it's smart to market your listings on as many real estate portals as possible. The reason: Many of these portals reach very diverse audiences. For example,, a property se...