Joe Ferrara, blogging and social media pioneer, dies

Real estate professionals mourn

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Many real estate professionals around the country are in mourning today after Joseph Ferrara, a trailblazer for blogging and social media in the industry, died from a malignant brain tumor. He was 55.

Ferrara, known to his friends as "Joe," passed away last night in a Pennsylvania hospice with his wife, Sandra, at his side. He had been diagnosed with brain cancer in mid-March and had been fighting the disease through chemotherapy and radiation treatments, according to Scott Forcino, Ferrara’s friend and business partner at Real Estate Advocates Inc., a lawyer-based brokerage company they founded last year.