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Use LinkedIn for offline networking

Real Estate Tech Review: LinkedIn Groups

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LinkedIn sometimes feels like the forgotten stepchild of social media. Everyone loves to talk about Facebook. Everyone loves to talk about Twitter. But when I ask people about LinkedIn, they say something like, "Yeah, I put my resume up there about three years ago."This is unfortunate because one of the powerful aspects of using LinkedIn is that the people using the site have the intent of doing business. Unlike Facebook or Twitter, where the focus tends to be more casual or personal, LinkedIn users are usually trying to get something done. Sometimes, the thing they’re trying to get done involves real estate. For those interested in reputation management, a LinkedIn profile is often on the first page of results for a name search. For those interested in being found by people looking for a real estate professional, LinkedIn has the capability to search by industry and geography. Yes, it’s important to have a solid profile on LinkedIn because of the things ment...