Align website content to consumer wants

From Future of Real Estate Marketing

Want to see the future of Real Estate tech?
Limited seating available for ICSF Hacker Connect, July 17

Ask any real estate agent what they want their real estate website to be about and they will tell you that it has to reflect their track record, their successes, communicating their area knowledge, their expertise and that certain "je ne sais quoi" that just makes them special.

Ask buyers and sellers what they are looking for, and they will tell you that it really boils down to two things: the actives and the solds.

Now, ask any real estate agent what they want their real estate website to do and it really boils down to one thing: get them leads.