Align website content to consumer wants

From Future of Real Estate Marketing

EMBRACE. FOCUS. EXECUTE. Build your 2019 roadmap to success with 4,000+ real estate leaders.
Inman Connect New York | January 29 - February 1, 2019

Ask any real estate agent what they want their real estate website to be about and they will tell you that it has to reflect their track record, their successes, communicating their area knowledge, their expertise and that certain "je ne sais quoi" that just makes them special.

Ask buyers and sellers what they are looking for, and they will tell you that it really boils down to two things: the actives and the solds.

Now, ask any real estate agent what they want their real estate website to do and it really boils down to one thing: get them leads.