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Don’t hold your breath for ‘.MLS’

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

The list of multiple listings services seeking to create and manage a new top-level Internet domain, ".MLS," continues to grow, but the Internet Corporation for Assigned Names and Numbers (ICANN) now looks unlikely to approve any such requests before early 2012.The MLS Domains Association, launched with 15 members in March, now counts 45 MLSs and Realtor associations representing more than 575,000 brokers and agents as members.The nonprofit company is hoping ICANN will grant it the authority to create and manage a .MLS domain to help consumers distinguish MLSs from third-party listing sites. Many third-party sites not affiliated with Realtor associations or MLSs have registered dot-com and dot-net domain names that incorporate the term "MLS," which can't be trademarked. If the MLS Domains Association is granted the right to manage a new .MLS top level domain, it would only permit MLSs and Realtor associations to register .MLS domain names.The MLS Domains Association...