The National Association of Realtors has invested in cloud-based telephone call tracking and routing services provider Ifbyphone, and plans to collaborate with the company in developing solutions that help Realtors manage, measure and automate voice communications.

NAR said it is investing in Ifbyphone through its venture capital fund, Second Century Ventures LLC, which last year purchased a 5.43 percent stake in DocuSign Inc. for $2 million. DocuSign rolled out a "Realtor Edition" electronic signature service tailored and branded for Realtors at a 20 percent discount in March.

The Ifbyphone suite includes solutions for call tracking, customer notifications, interactive voice response, and a virtual call center.

"NAR established Second Century Ventures to bring Realtor-focused solutions to the real estate marketplace," said NAR President Ron Phipps in a statement. "In Ifbyphone we’ve identified a partner who can help our members grow their businesses."

Phipps, broker-president of Phipps Realty in Warwick, R.I., said Ifbyphone will help Realtors lower expenses and get the most out of their marketing and advertising dollars to generate increased sales.

NAR did not disclose how much it has invested in Ifbyphone, saying it was one of several investors in an $8 million secondary "B" round of funding.

Ifbyphone has raised $16 million in venture capital to date, with company founder and CEO Irv Shapiro, Apex Venture Partners, Origin Ventures, Spring Mill Ventures and the i2A Fund participating in both rounds of funding.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Network with CoStar, Redfin, Realogy, SERHANT., Divvy, and thousands more in-person at ICLV this October. Prices go up Sunday.Register Now×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription