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NAR buys into Ifbyphone

Company to offer Realtors cloud-based call management services

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The National Association of Realtors has invested in cloud-based telephone call tracking and routing services provider Ifbyphone, and plans to collaborate with the company in developing solutions that help Realtors manage, measure and automate voice communications.NAR said it is investing in Ifbyphone through its venture capital fund, Second Century Ventures LLC, which last year purchased a 5.43 percent stake in DocuSign Inc. for $2 million. DocuSign rolled out a "Realtor Edition" electronic signature service tailored and branded for Realtors at a 20 percent discount in March.The Ifbyphone suite includes solutions for call tracking, customer notifications, interactive voice response, and a virtual call center. "NAR established Second Century Ventures to bring Realtor-focused solutions to the real estate marketplace," said NAR President Ron Phipps in a statement. "In Ifbyphone we've identified a partner who can help our members grow their businesses."Phipps...