2011: A down year for real estate listings syndication?

Commentary: Data quality, control loom large for industry

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Editor’s note: The following is a guest perspective.

By VICTOR LUND

Real estate listings syndication was set spinning in 2010 by a variety of forces. At the core of the centrifuge is a groundswell of dissatisfaction on the number of leads generated for agents and brokers.

By secondary measure, data quality on third-party websites continues to be bad.

Combine this with the fact that many consumer inquiries on third-party sites go unanswered by agents.