OpinionBrokerage

2011: A down year for real estate listings syndication?

Commentary: Data quality, control loom large for industry

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Editor's note: The following is a guest perspective. By VICTOR LUND Real estate listings syndication was set spinning in 2010 by a variety of forces. At the core of the centrifuge is a groundswell of dissatisfaction on the number of leads generated for agents and brokers. By secondary measure, data quality on third-party websites continues to be bad. Combine this with the fact that many consumer inquiries on third-party sites go unanswered by agents. Finally, trump the entire batch of real estate listings syndication issues with ownership changes at companies such as Threewide and Point2. Welcome to 2011. I think that in many ways our industry faces an inflection point on listing syndication. The industry finds itself stationed precariously on the listing syndication curve. There are forces that could drive the curve up or down. Forces pushing listings syndication down We have seen a major change in the airline industry. Delta and American Airlines stopped sharing their fa...