Editor’s note: The following is a guest perspective.
By VICTOR LUND
Real estate listings syndication was set spinning in 2010 by a variety of forces. At the core of the centrifuge is a groundswell of dissatisfaction on the number of leads generated for agents and brokers.
By secondary measure, data quality on third-party websites continues to be bad.
Combine this with the fact that many consumer inquiries on third-party sites go unanswered by agents.