A quality-control system for real estate listings

Trulia: Nearly 10% of listings have inaccurate price or status info

Real estate search and technology site Trulia has launched a free system to identify discrepancies between real estate listings from multiple listing services and listings on third-party syndication sites, the company announced today.

Participating MLSs provide the system, called "Trulia Direct Reference," with accurate data on factors such as list price and status. The system then automatically reports discrepancies back to the MLS, broker and listing agent. The agent can then visit the third-party sources and correct the information, the company said.

"Consumers have long expressed their dismay at finding a home’s online listing had the wrong price or status. We believe that Trulia Direct Reference is a positive and necessary action to help achieve full online data integrity for brokers, agents and consumers," said Sami Inkinen, president and co-founder of Trulia, in a statement.

Listings quality is a long-standing issue across the online real estate space, most recently with Google’s decision to drop real estate listings from Google Maps.