BrokerageIndustry News

Real estate’s ‘unfranchise’: LeadingRE

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Pam O'Connor, president and CEO of Leading Real Estate Companies of the World, would like to think she's had some influence on raising standards in the real estate industry. "Unfortunately, it's too easy to get a real estate license and too easy to be in the business when you don't know about the business," O'Connor told Inman News at the Chicago-based network's annual convention in Las Vegas last month. "You lead by example, and if you do a good job it makes other people have to do a better job to keep up with you." LeadingRE represents 600 local and regional real estate firms with a combined total of 5,000 offices and 150,000 sales associates worldwide. The network's participants produced nearly $250 billion in home sales in 2009, according to its website. The network competes with national brands such as Re/Max, Keller Williams and Coldwell Banker. In order to participate in LeadingRE, firms have to be among the top five independent brokerages in their ma...