Lifestyle-savvy real estate brands

How to give your business a competitive advantage

One of the hottest trends today is lifestyle marketing. As an individual agent, you can use lifestyle marketing to win more listings and to close more deals, especially if your brokerage partners with you a lifestyle brand.

Lifestyle marketing (marketing designed to reach consumers based upon age, type of housing, recreational choices, etc.) is proving to be a major magnet for today’s consumers. The explosion of cable television programming devoted to lifestyles illustrates how successful this approach is in attracting clients.

Large and small brands alike are jumping on the lifestyle bandwagon. Their approaches differ but the goal is clear: build brand loyalty with the next generation of buyers and sellers.

1. Green coupled with social media savvy
Under the leadership of Sherry Chris, Better Homes and Gardens Real Estate has grown to 7,000 agents in just a few short years.

The real estate franchise company, which launched under parent Realogy Corp. in 2008, has been a lifestyle brand since its inception. The real estate franchise company licenses its name and draws from Better Homes and Gardens magazine publisher Meredith Corp.