4 trends impacting real estate today

Foreign buyers, Facebook tool among hot topics at industry conference

While the real estate market may be sputtering due to tight credit and tough economic conditions, the love affair with owning a home in the U.S. is still going strong.

During the first week of April, 40 of real estate’s female leaders met in Scottsdale, Ariz., for the Fifth Annual Awesome Females in Real Estate Conference (AFIRE), a conference that I founded. Today’s column looks at four key trends influencing today’s market as well as an important new Facebook app that allows you to reach global clients in their native language.

Deborah Falcone opened the conference with a trends update from the Wall Street Journal.

Trend No. 1: The real estate industry makes peace with the auction companies.

For many years, the brokerage industry has viewed auction houses as competitors. As the REO and foreclosure inventory has continued to grow, moving excess inventory through the system as quickly as possible has become an important component in stabilizing downward-trending markets.