NAR still grappling with real estate listings display on social media sites

Work group will consider revisions outside the scope of IDX policy

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WASHINGTON — Policymakers with the National Association of Realtors continue to grapple with proposed rules that would allow brokers and agents to distribute Internet Data Exchange (IDX) listings to mobile devices and social networking sites like Facebook.

A work group formed by NAR to study the issue has twice recommended that NAR’s IDX policy be amended to allow the "electronic display" of IDX listings in places other than broker and agent IDX sites.

NAR’s Multiple Listing Issues and Policies Committee, which reviews proposed rule changes before sending them to NAR’s board of directors for consideration, balked at endorsing the work group’s recommendations in November. The committee declined again on Thursday to act on the work group’s latest recommendations, contained in a March report.

Some committee members said rules governing the publication of listings on social media sites should be developed separately from the IDX policy, in part because of fears that some brokers may withdraw from the IDX system altogether if they decide multiple listing services will no longer be able to track where their listings end up and ensure that they are presented accurately.