BrokerageIndustry News

Setting the visual stage for a real estate sale

Make sure beauty is in the eye of the homebuyer

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There is more to staging than meets the eye ... but not much. The first impression of your listing is the impression made by its visual presentation on the Internet. Eye-catching photographs of the home are important, and the competition for prospects is fierce. Look at real estate community websites and you get an idea of what visual staging on the Internet looks like when you have thousands of dollars to spend. Fortunately, certified professional stagers can help home sellers compete at a very high level on the Internet, and they have the client videos to prove it. The second first impression is the one made by the home itself. In other words, staging has become a marketing tool that draws the market to the product, as well as a merchandising tool that helps win over the prospect to the look and feel of the home when visiting in person. You need both, and with staging you get it. The concept of staging is familiar to the market, according to June Moore, a Realtor in Lake ...