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5 ways to prosper from real estate truths

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Have you ever found yourself in a painful situation where it would have been convenient not to mention an issue that could be a problem to your clients? While you may never intend to intentionally deceive a client, failure to mention issues that may be relevant can be just as serious as an outright lie.

How many times in your real estate career have you glossed over a buyer's inquiry about something negative with one of your listings? For example, did you forget to mention the noisy neighbors next door or perhaps the 100 pounds of honey the sellers removed from the beehive in the attic two years ago?

Sometimes not saying anything can be as dangerous to your real estate sales career as lying.

To illustrate this point, an agent took a listing on a hillside property. When the buyers had their geologist inspect the property, the geologist warned that if there were a major earthquake, the property could collapse. The buyers backed out of the d...