BrokerageIndustry News

Real estate professionals, housing distress, and helpful advice

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Real estate professionals: May I ask you a personal question about your experience? No, it is not about your sales numbers or how many years you have been a Realtor. It is about something much more important than that.

It is about families in your area who are about to lose their homes and do not know what to do, don't understand the process, and are frightened and confused.

They do not want to sell. They do not want to buy. They just want to get out from under the daily pressure of living with worry and uncertainty about how to resolve their housing problems. They may not know where they will be living in the months ahead. You know the seemingly never-ending drill.

According to David Crowe, chief economist for the National Association of Home Builders, there are 2.1 million "unformed" households, which he defines as potential buyers who are living with family, friends and relatives. He adds that others have estimated the numbe...