Tech strategy helps Hawaii real estate brokerage grow

Case Study No. 3: Hawaii Life Real Estate Services

Headquartered in Princeville, Hawaii, on the island of Kauai, Hawaii Life Real Estate Services has six offices and about 125 agents. The brokerage’s website offers a powerful and popular map-based real estate search and the company has grown its market share across the island chain.

In the third installment of a "Case Studies on Real Estate Tech Spending," Hawaii Life shares information and insight on its tech strategy, including what percentage of the company’s annual expenses are devoted to technology, what technology expenditures have generated the greatest return on investment, and what technology services it handles in-house.