BrokerageIndustry News

FSBOs, commissions, and how to win real estate listings

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: This is the first of a five-part series. I just marked my 10th anniversary as an Inman News columnist and thought it would be fun to take a look back at the hot topics, how the industry as changed, and the themes that are as relevant today as they were yesterday. A decade of change and more of the same In many respects, the issues we faced a decade ago are still with us today. Key examples include how to utilize new marketing technologies, how to stay profitable during a shifting market, as well as how to cope with economic and natural disasters over which we have no control. FSBOs In 2003, an interesting trend was emerging. There was a lot of discussion aout Web marketers "disintermediating" agents from the purchasing process. In a column titled, "Why FSBOs Need a Web Savvy Real Estate Agent More than Ever," I outlined the reasons that FSBOs would have a much tougher time marketing their properties online, even though FSBO companies w...