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Talk to prospects, not tech support

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Recently  I attended my first Inman News-sponsored Agent Reboot technology event. Surprisingly, the speakers were not as charisma-challenged as I had expected.The big difference between the old days and these days is that you do not remember how funny the speakers were, because it is not about the speaker. It is about the technology.To a person, the speakers were interesting, relative, and at times entertaining. For perspective, let me say that the fact that I have gray hair and carry a yellow pad instead of an iPad doesn't make me a technological Neanderthal.Modestly, I am the reason man got to the moon and back. OK, maybe not the reason.Honeywell snatched me from the jaws of a fun career as a young newspaper staff writer for the Lakeland Ledger during the space race and hired me as a tech writer to "help nontechnical people in Washington, D.C., understand what our guidance systems engineers were proposing."At the time, I was 25 years old, with a bachelor's degree in econom...