One point of the Edina Realty Inc. "Syndication Thesis" can be handled simply, for the benefit of all. The thesis, on what a data owner needs from syndication -- which I regret to say I can't find on the company site even though it's been quoted across many sources -- reads as follows: "Our agents don't lose future business opportunities because a nonlisting competitor pays to present themselves as the contact for your listing. "Our agents don't have to pay -- directly or indirectly -- for leads on their own listings. "Our sellers can be assured that leads on their listing are being handled by an expert. "The quality and accuracy of your listings data is assured. "Potential buyers are provided with fast, knowledgeable responses via the listing agent or our seven-day-a-week customer service department." In all the hubbub of discussion and seeking secret motives and so on, it might be easy to miss that this isn't a half-bad list...
Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel
Comments