Re/Max LLC sues North Carolina brokerage over red, white and blue signage

Global franchisor alleges brokerage's real estate color scheme violates trademark

Denver-based global franchisor Re/Max LLC is suing a North Carolina brokerage for alleged trademark infringement and unfair competition.

In a complaint filed Dec. 28 in the U.S. District Court for the Eastern District of North Carolina, Re/Max filed suit against Atlantic Beach, N.C.-based Alan Shelor Real Estate Inc. and Alan Shelor, the brokerage’s founder, owner and broker-in-charge.