BrokerageIndustry News

Zillow CEO sounds off on listings syndication strategy

Spencer Rascoff: Don't discount online exposure, mobile traffic

NEW YORK -- Zillow CEO Spencer Rascoff, during a presentation today at the Real Estate Connect conference, made a case for why the real estate industry should feed real estate listings to popular search sites -- including Zillow.com, Realtor.com and Trulia.com. In the speech, which mirrored a Monday blog post by Rascoff at the ActiveRain.com online real estate community, titled, "The Importance of Strategic Distribution," he said it's important to have a strategic approach vs. a shotgun approach to sending out listings, and he noted that discussion about real estate listings distribution isn't likely to go away any time soon. Minnesota-based Edina Realty, a subsidiary of HomeServices of America, reignited a heated debate on the issue of listings syndication when the company announced plans in November to pull listings from major real estate search portals Realtor.com and Trulia, with Edina Realty President and CEO Bob Peltier expecting the brokerage's website to ...