NEW YORK — Zillow CEO Spencer Rascoff, during a presentation today at the Real Estate Connect conference, made a case for why the real estate industry should feed real estate listings to popular search sites — including Zillow.com, Realtor.com and Trulia.com.

In the speech, which mirrored a Monday blog post by Rascoff at the ActiveRain.com online real estate community, titled, "The Importance of Strategic Distribution," he said it’s important to have a strategic approach vs. a shotgun approach to sending out listings, and he noted that discussion about real estate listings distribution isn’t likely to go away any time soon.

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