Tools to avoid a social media disaster

Real estate agents' trustworthiness and reputation are vital to buyers and sellers

NEW YORK — Before social media, the words of a dissatisfied real estate client had considerably less power than they do now, according to Jimmy Mackin, a Facebook trainer and founder of The MLS App. Mackin spoke at Agent Reboot in New York City last week.

Now, "reviews don’t just happen on review sites. Thanks to social media, everyone has a voice, everyone has an audience, everyone is a critic," Mackin said.