4 ways to bridge language gap with foreign real estate clients

Tapping the international buying pool

The language barrier is a key reason that many agents are reluctant to work with global clients. If this is stopping you from working with this important niche, there are a number of great solutions that make this task easier than ever.

1. Capitalize on the other languages you speak
If you are already fluent in a language other than English, consider marketing specifically to people who speak your language. To do this, print selected marketing pieces in your second language.