BrokerageIndustry News

4 ways to bridge language gap with foreign real estate clients

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: This is the second of a four-part series. The language barrier is a key reason that many agents are reluctant to work with global clients. If this is stopping you from working with this important niche, there are a number of great solutions that make this task easier than ever. 1. Capitalize on the other languages you speak If you are already fluent in a language other than English, consider marketing specifically to people who speak your language. To do this, print selected marketing pieces in your second language.If there is a local newspaper in that language, plan on advertising in it. Advertising rates may be lower than for the larger daily newspapers, and it reaches a target audience where you may have less competition. If you really want to get ahead of the curve, post your website in both English and the other languages in which you are proficient. You don't have to translate the entire site, just the home page and a few of the key services that you p...