5 best ways to market your listings to other agents

Target marketing is more than just reaching as many agents as possible

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When most agents think of marketing, they either think of the Web or marketing directly to the consumer. Have you ever thought about the importance of marketing your listings to other agents?

While the numbers will vary for each agent, it’s probably safe to say that at least 95 percent of all resales are closed with a cooperating broker. Consequently, if you’re just marketing to the general public, there’s no better time to revisit some of the more traditional real estate marketing strategies that involve consciously marketing to other agents.