When most agents think of marketing, they either think of the Web or marketing directly to the consumer. Have you ever thought about the importance of marketing your listings to other agents? While the numbers will vary for each agent, it's probably safe to say that at least 95 percent of all resales are closed with a cooperating broker. Consequently, if you're just marketing to the general public, there's no better time to revisit some of the more traditional real estate marketing strategies that involve consciously marketing to other agents. 1. Executive review The office where I worked began doing executive reviews way back in the 1980s. When you do an executive review, you invite a team of agents from your office plus a member of your management team to view the property and to provide their feedback on where they feel the property will sell. The team also provides general feedback as to the condition of the property as well as information on competing listings. The ...
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