BrokerageIndustry News

5 ways real estate agents can ‘own their market’

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Whether it's your real estate business or your personal life, everyone has a different set of strengths and challenges. How can you put your unique set of skills together with your unique situation to achieve maximum profitability for your real estate business?My husband and business partner, Byron Van Arsdale, was recently working with a client who had lost her sense of confidence around obtaining listings. She is a highly experienced agent with a long track record of success. Her current challenge was that she had sold all her listings and had none in the pipeline. She was extremely frustrated and eager to find a solution to the situation. The day before, I was working with a different agent who was encountering a similar problem in her business. She had hit a plateau and was eager to break through it. What was really aggravating her, however, was how the "girls at the club" who weren't very good agents were getting a big chunk of the business in her market ar...