Market Leader signs up another franchisor

Company will provide tools to Better Homes and Gardens Real Estate agents

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Dive into the latest Technology affecting RE, July 17, 2018

When Realogy Corp.’s newest real estate franchisor, Better Homes and Gardens Real Estate, was preparing for launch four years ago, the company worked to build its website and intranet tools in-house and also hired Genex, a well-known Los Angeles firm, to work on the company’s website design.

Better Homes and Gardens Real Estate’s intranet, dubbed "The Greenhouse," provides lead management and branded marketing tools for agents that help them make the most of Internet leads.