Industry NewsTechnology

Prudential Kansas City pulls listings from Zillow, Trulia

430-agent firm cites data inaccuracy, lack of effectiveness

The second-largest brokerage in the Kansas City, Mo., area has stopped syndicating its approximately 1,200 listings to third-party real estate search portals Trulia and Zillow. Prudential Kansas City Realty joins Minnesota-based Edina Realty and San Diego-based broker ARG Abbott Realty Group in pulling its listings from third-party sites. Both brokerages had expressed concerns about data accuracy and the advertisements and lead forms for competing agents that sometimes appear next to listings on national listing sites. Austin-based brokerage The GoodLife Team pulled its listings and ads from Trulia in early May.David Cooper, president and CEO of Prudential Kansas City Realty, announced the 430-agent firm's decision in a video posted May 11. "At Prudential Kansas City Realty, we continually evaluate the approach we take to market our homes and we insist that any marketing tool we use produce strong results," Cooper said. "After years of monitoring the effectiveness of...