Seat-of-the-pants lifestyle marketing

Lessons from early condo development still apply today

This column may not help you make sales directly, but it should make people wonder how you got so smart. We are going deep here about lifestyle marketing and how it got started.

Obviously, I don’t have the space or stamina to go into detail for every amenity, but here is what developers and retirement communities learned early about swimming pools, boat slips, golf courses and "security."