Careful syndication makes sense for most brokers

Rethink your syndication strategy

Should you be syndicating your listings to the major third-party syndication sites such as, Trulia and Zillow? Edina Realty and Howard Hanna Real Estate are in the midst of a real-world experiment to answer this very important question.

Just prior to Memorial Day, Edina Realty made the decision to pull its listings from after also pulling the plug on Trulia and Zillow. Part of what motivated Edina was the inaccuracy of its data on these sites, as well as having advertisements for non-Edina agents adjacent to its listings.