3 must-have traits for converting real estate leads

Catering to the 'Google generation'

You can have all the greatest technology and lead generation systems in the world, but they won’t make one bit of difference if you are unable to convert your online leads once you get face to face.

While older agents are accustomed to doing business face to face, it can be a real challenge for the Google generation (those born after 1993), a demographic that prefers to do everything via text or on social media. They may search for a house online, research you on Google, but ultimately they will visit the house and often negotiate with you in person.