BrokerageIndustry News

3 must-have traits for converting real estate leads

Catering to the 'Google generation'

Editor's note: This is the second of a two-part series. Read Part 1. You can have all the greatest technology and lead generation systems in the world, but they won't make one bit of difference if you are unable to convert your online leads once you get face to face. While older agents are accustomed to doing business face to face, it can be a real challenge for the Google generation (those born after 1993), a demographic that prefers to do everything via text or on social media. They may search for a house online, research you on Google, but ultimately they will visit the house and often negotiate with you in person. The Google generation demands transparency and authenticity. They want to know as much as possible about you and the property they buy. The two most important requirements they seek, however, are trust and competence. Establishing trust is a process. Here are some key requirements. 1. Build connection Personal connection is the foundation upon which both co...