BrokerageIndustry News

My Realtor sent my panties into cyberspace

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

While all the research supports the fact that listing agents should take at least 20 pictures of their listings, the type and quality of the pictures you take is critical, especially if those pictures will be syndicated across the Web. This cautionary tale is a primer on what to avoid doing when you are marketing your listings. After taking a hiatus from having her house on the market, a seller decided to relist her antebellum mansion for $2.5 million. The house had substantial grounds as well as a full-time staff to manage the property. The seller is an international real estate expert who also manages multiple technology platforms for thousands of customers who use her services. She is also an expert on listing syndication. She had tried listing the property with a local broker, but the broker lacked the expertise and the reach to market the property globally. Although the nearest luxury brokerage was 60 miles away, she decided to list with the name brand that assured her...