RealDirect launches buyer service

Brokerage has represented NYC sellers since 2010

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Real Direct, a New York City-based discount brokerage, which began offering discount brokerage servicers to sellers in 2010, has added buyer services.

With the service, buyers and sellers pay limited commissions to Real Direct based on more streamlined services, said Doug Perlson, co-founder and CEO of Real Direct. "Our goal is to make the process more efficient," he said.