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Trulia files for $75M IPO

Real estate pro subscriptions account for 68 percent of company's revenue

Online real estate search and marketing company Trulia Inc. today publicly filed for an initial public offering of shares in the company worth up to $75 million. Trulia's move follows in the footsteps of competitor Zillow, which filed for an IPO a year ago, raising $75.7 million, and today has a market capitalization rate of $1.09 billion. Trulia's filing of an S-1 registration statement with the U.S. Securities and Exchange Commission comes on the heels of news reports that Trulia had quietly filed for an IPO with the SEC at the end of July under the provisions of a new law, the U.S. Jumpstart Our Business Startups (JOBS) Act, that allows emerging companies with less than $1 billion in revenue to file confidentially. That's an attractive option for some companies, Reuters reported, because the filing can be withdrawn without publicizing it if regulatory issues come up. Companies filing for an IPO are subject to an SEC ban discussing themselves while in registration to go public,...