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How to be approachable, credible and personal on camera

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Now that we’ve discussed ways to create effective visuals for real estates videos, we can talk about effective speaking. The true power of effective video is the verbal narrative, which can be harnessed by putting the agent on camera, speaking directly to the buying audience in a down-to-earth, credible, peer-to-peer fashion.

At QVC, this style of video is often nicknamed the backyard fence sale, and it is incredibly effective. The backyard fence sale should come naturally for real estate agents.