Industry NewsNews Brief

Ready for your close-up?

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: This is the second of a two-part series on effective video creation for real estate agents by Videolicious CEO Matt Singer. In this guest column, Singer discusses effective on-camera speaking techniques for agents. Part 1 covered techniques for creating effective visuals.By MATT SINGERNow that we've discussed ways to create effective visuals for real estates videos, we can talk about effective speaking. The true power of effective video is the verbal narrative, which can be harnessed by putting the agent on camera, speaking directly to the buying audience in a down-to-earth, credible, peer-to-peer fashion. At QVC, this style of video is often nicknamed the backyard fence sale, and it is incredibly effective. The backyard fence sale should come naturally for real estate agents. The backyard fence sale is really an analogy. Imagine being in your backyard, grilling some dinner, and your neighbor sees you using a new grill gadget. The neighbor asks you about it. Gen...