BrokerageIndustry News

3 ways to provider sellers maximum market exposure

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: This is Part 1 of a three-part series. After five years of the rockiest market in our lifetimes, the real estate market finally seems to be improving. Along with an improving market, guess what's back on the front burner again? Commission cutting. Are you up for the challenge? If you entered the real estate industry in 2007 or later, you probably had little trouble persuading your sellers to list at a full commission. The reason was simple: There was so much inventory that properties with low commissions had few showings. Back in 2000, when the Internet was just beginning to be explored as a means of conducting real estate, the big fear was that agents would be "disintermediated." In other words, new technologies would allow buyers and sellers to conduct the entire buying and selling process online without an agent -- and "real estate agents (would) go the route of travel agents." Twelve years later, this still hasn't happened. Nevertheless, as the market sta...