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7 customs to know before taking on foreign clients

Cultural differences in real estate

Editor's note: This is the second of a two-part series. Read Part 1. Working with global clients can become a highly profitable niche for your real estate business provided you are curious about your clients' culture and you stay away from the pitfalls that can undermine your success. Part 1 of this series outlined two important pitfalls to avoid when working with global clients: discussing anything about them or their transactions and avoiding questions about their profession or how much they earn. Here are seven additional pitfalls to avoid. 3. Eye contact For Americans as well as most Hispanic clients, eye contact builds trust. For most Asian cultures, direct eye contact is completely inappropriate. Instead of looking your Asian clients in the eye when you speak, look at their tie or off to one side. (Please note that many American Gen Xers have trouble making eye contact as well.) 4. When 'yes' doesn't mean 'yes,' and 'no' doesn't mean 'no' "Yes" and &qu...