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BlockAvenue integrates neighborhood reviews with Google’s Street View

Brokers and agents will be invited to promote their local knowledge

BlockAvenue, a neighborhood-info tool that launched this fall and focused on New York City, Boston and Washington, D.C., has a new look that makes online conversations and the site's map-centric design more prominent.The update marks another step for the service before it's marketed to brokers and agents as a forum to promote their local knowledge, said BlockAvenue founder and CEO Anthony Longo. "Our focus will be with real estate professionals, as there is a very natural fit for for brokers and agents to leverage our platform to broaden there marketing reach and share their in-depth knowledge on 'locations' for little to no cost," Longo said. With the update, when zoomed to block level, the entire left half of the screen is now made up of reviews. A pop-up box at the top prompts users to "Rate Your Block," or participate by commenting in two new categories -- "Local Talk" and "Report a Problem." At higher zoom levels, circles with letter &qu...