BrokerageIndustry News

How to get — and keep — international clients

Nuances of technology and communication are key

NEW YORK -- Every culture has its own way of communicating and using technology. What's the best way to get a Kuwaiti to check out a U.S. real estate listing? Is Facebook a good way to find Chinese buyers?Working with international buyers requires some education, both for real estate agents and the buyers themselves, according to panelists at Real Estate Connect New York City today. They offered a wealth of tips to land -- and keep -- global clients:  1. Understand where your area's global buyers are coming from, said Stephanie Pfeffer, executive vice president of Luxury Portfolio International. In order to figure that out, LPI provides its agents with traffic reports showing the areas and languages in which their listings are viewed, she said. 2. Every country has its own real estate process -- learn what it is for the country you're targeting. "If you're working with British (buyers), you need to understand how the British real estate process works," said Ines Hegedus...