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Tips for building trust with luxury international buyers

Success is about strategic relationships, not heavy socializing

NEW YORK -- Becoming a successful global luxury real estate agent is all about "relationships and reputation," says The Corcoran Group's Patricia Cliff, who estimates that 40 percent of her business is international.Cliff, whose book, "The Art of Selling Luxury Real Estate," was published this month, attributes her success not to heavy socializing, but to strategic relationships. A senior vice president at Corcoran, Cliff shared more insight into the topic in a conversation with Corcoran CEO Pamela Liebman during a panel discussion at Real Estate Connect New York City.Agents are the spark that bring transactions to life, Liebman said. That's why Corcoran's new website, launched in November, integrated social media so thoroughly into its design. "Our website has become a hub for online relationships," she said. When Cliff travels, looking to establish relationships or maintain the ones she has, she hosts no lavish parties, but instead focuses on cult...