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Halstead signs deal for interactive real estate storefronts

Real estate startup imageSurge brings digital technology to windows

A prominent New York brokerage has signed an exclusive deal with real estate startup imageSurge to equip its offices with interactive storefronts that will allow passersby to explore property listings in real time.The deal between imageSurge and Halstead Property stipulates that, for a limited time, no other companies in the brokerage firm's coverage area will have access to imageSurge's products, which include the company's indoor, touch-based kiosks.Boston-based imageSurge, one of the new companies featured in Start-Up Alley at last week's Real Estate Connect New York, launched interactive storefronts about 90 days ago. An interactive storefront is a large, slim display that consumers navigate using five buttons at the bottom of the screen."The window is almost the last frontier -- we're bringing digital technology to the window," said Oleg Vyadro, the company's chief operating officer. In Europe -- where such window display technology is much more pervasive -- they c...