Industry NewsMarketing

BuildersUpdate.com aims to get homebuilders, agents working together

Agents' commission is protected when they publicize new homes

Editor's note: This column has been updated to correct an error introduced in editing. BuildersUpdate.com allows homebuyers to search for new homes using agents' websites. Homebuyers cannot conduct new home searches directly from BuildersUpdate.com. That elephant in the homebuilders' sales office -- prospect registration -- has left the building.BuildersUpdate.com has chased him off with its electronic registration technology, adding what the company considers to be a better new-home search tool in the process.Based in Austin, Texas, BuildersUpdate.com is a Web-based search engine for agents that includes a feature that allows homebuyers to use participating agents' websites to search for new homes.Having launched its homebuyer portal in September, last month BuildersUpdate.com rolled out a new prospect registration system the company claims will "revolutionize Realtor-builder relationships and change the way real estate agents practice real estate." Over a three-hour lunch...