Rental sites feed listings to FEMA

RentHop, UrbanEdge partner with feds in wake of Hurricane Sandy

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With thousands of displaced storm victims searching for homes in the wake of Hurricane Sandy, boutique rental listing services have teamed up with the Federal Emergency Management Agency to supply the agency’s housing portal with thousands of listings.

The partnerships have proven a savvy business move for some listing services by providing them with a revenue boost and positive media exposure. In addition, the partnerships may help listing services discover creative ways to integrate FEMA data into their portals.