MLS & AssociationsTechnology

MRIS rebrands home search website

Mid-Atlantic MLS launches ad campaign touting site's listing accuracy

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A Mid-Atlantic multiple listing service has announced that it has overhauled its consumer-facing website and launched an ad campaign promoting its listing accuracy. The public home search site for Rockville, Md.-based Metropolitan Regional Information Systems Inc. (MRIS) is now MRIShomes.com, formerly HomesDatabase.com. The MLS also introduced a new mobile application, MRIS Homes, to complement the redesign. The app works on Apple iOS platforms for iPhone and iPad as well as on devices running on the Android and BlackBerry platforms. To promote the changes to the website, MRIS is launching an advertising campaign that will tout the site's listing accuracy with the slogan "Real Time Local Listings" and feature tag lines like "The shortest route from search to sold," MRIS said in a statement. Advertising for the site will appear on television, radio, Web, print, and outdoor ads, MRIS added. The MLS considers listing accuracy MRIShomes.com's key differentiator from third-pa...