Marketing

Creative ways to make every marketing dollar count

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Are you clinging to the old marketing strategies that no longer work in today's market? If so, it's time to inject some creativity in to your marketing efforts and to make every marketing dollar count. No matter how long you have been in real estate, there are always new ways to market your business. If your marketing could use a redo this spring, here are some great ways to market more effectively and to convert more leads into signed business as well. 1. Post-closing marketing Having a "sold" sign on your listings is one of the most powerful ways to advertise, especially when you sell the property quickly at a good price. On the other hand, there are very few good ways for the buyer's agent to market that he or she sold a house. The classic approach to this issue is to send out a post card that says, "I participated in the sale of 123 Main Street." (In most areas, only the listing agent can send out "just sold" cards.) Here's a terrific way to overcome this challenge. Onc...