Technology

‘Zillow Pro for Brokers’ program membership grows to 66

Intero among 17 new brokerages feeding listings to portal

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San Francisco Bay Area-based broker Intero Real Estate Services and Better Homes and Gardens Real Estate Metro Brokers in Atlanta are among a new crop of 17 brokerages now supplying direct listing feeds to Zillow in exchange for enhanced visibility on the portal. Under the Zillow Pro for Brokers program -- which now includes 66 brokerages -- data feeds provided by brokers via their multiple listing service will take priority over all other data sources the portal uses. In return for the direct listing feed, broker-affiliated listing agents receive more prominent placement of their listings on Zillow and gain access, along with the brokers, to Zillow's contact management system. The program launched last July with 15 brokerages, including Long & Foster Companies Inc. and Alain Pinel Realtors, the third- and fifth-largest brokerages in the U.S. in 2011, respectively, according to Real Trends, and expanded with the announcement of 33 new brokerages joining the program in Nove...