'Zillow Pro for Brokers' program membership grows to 66

Intero among 17 new brokerages feeding listings to portal

San Francisco Bay Area-based broker Intero Real Estate Services and Better Homes and Gardens Real Estate Metro Brokers in Atlanta are among a new crop of 17 brokerages now supplying direct listing feeds to Zillow in exchange for enhanced visibility on the portal.

Under the Zillow Pro for Brokers program — which now includes 66 brokerages — data feeds provided by brokers via their multiple listing service will take priority over all other data sources the portal uses.