MarketingTechnology

All the houses gettin’ sold

Broker's rap video makes light of tight inventories

Brian Block, managing broker and branch vice president with Re/Max Allegiance in McLean Va., is stoking the interest of prospects with a rap video about the hot real estate market in the Washington, D.C. metro area.

“Inventory of homes for sale is extremely tight in Northern Virginia — at last look there’s just over 1-month supply of homes on the market,” Block says in an Active Rain blog post explaining the motivation for the video. “Same goes for D.C.  In fact, right now, much of the country is having a similar phenomenon in the local real estate markets.”

For more creative agent marketing ploys, check out Twitter for tweets tagged, “#madREskillz,” a new weekly conversation launched Thursday by Inman News.

Share what’s happening in your market on the “Taking Inventory” post on the Inman News Facebook page.

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