Technology

Curaytor launches all-in-one website and marketing platform

Service integrates website, analytics, CRM and email marketing

Curaytor has rolled out an all-in-one website and “inbound” marketing service for top-producing agents and their small teams.

Curaytor launched as a “conversation search engine” for three popular real estate-related Facebook groups in January.

The new service, Curaytor Inbound, integrates an Internet Data Exchange (IDX)-enabled website, behavioral analytics, customer relationship and lead management platforms, and an email marketing system into one, single sign-on platform.

Curaytor co-founders Chris Smith and Jimmy Mackin discuss the Curaytor Inbound service.

The service also includes a content-creation component, which includes blog posts, the creation of YouTube-hosted listing videos built from listing photos, content templates proven to generate reader interest, and a content idea library for client Facebook and blog posts, said Curaytor co-founders Chris Smith and Jimmy Mackin.

The idea behind Curaytor Inbound, Smith and Mackin said, was to offer a website and marketing platform with the products they knew worked so their clients could focus on doing deals.

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Currently the systems integrated within Curaytor Inbound are:

  • IDX-enabled WordPress website designed using IDX website development and hosting firm Placester.
  • Behavioral analytics: The mobile and Web analytics platform Mixpanel tracks articles read, specific pages visited and return visits to the site, and Google Analytics surfaces standard metrics like page views, time on site and traffic sources.
  • Customer relationship management (CRM): Lead management platform Contactually anchors Curaytor Inbound’s CRM with integration from lead tracking and management systems Follow Up Boss and Better Voicemail.
  • Email marketing: Custom marketing emails created by Curaytor Inbound handled by email marketing system MailChimp.

“It’s our philosophy to take the best-in-breed products and make them work together¬†seamlessly,” Mackin said.¬†“The alternative is to build everything yourself and that’s how you end up with a Frankenstein of a product.”

Currently, Curaytor offers a single website layout to clients, which they customize with colors, branding and photos. The single design, built using HTML5 so it shows up well on all screen sizes and mobile devices, is part of a focus on simplicity, Smith said, and allows Curaytor to continually iterate the one design to improve it over time.

The Curaytor-designed website also allows agents to pre-filter the homes they want their Web visitors to see, to surface the properties that most represent the type of homes they want to work with. Users can access all of the site’s IDX listings, but they are presented with the agent’s selected homes first.

“(Top producers) have a price point, a neighborhood and a couple areas (they) like to target,” Smith said. The feature allows agents to hone in on their farm areas and brand themselves to the type of client they specialize in working with.

The service is available for $1,475 per month for two licensed agents and $1,875 per month for teams from three to 10 licensed agents.