Canadian property search portal Zoocasa is obtaining brokerage licenses in order to secure listings data, but instead of hiring its own agents the company will provide referrals to other brokers.

Zoocasa relaunched today with listings in the Greater Toronto area and a directory of “prequalified, experienced real estate agents” from top franchise brands and brokerages including Century21, RE/MAX, Royal LePage, Harvey Kalles and Coldwell Banker.

Buyers and sellers who close transactions using Zoocasa partner agents will receive rebates including cash and gift cards from retailers including Best Buy, Home Depot, Sears and Canadian Tire, totaling about $2,000 on a typical $550,000 transaction, the company said. Zoocasa will earn a referral fee of roughly one-third of the commission, the Toronto Globe and Mail reports.

“Consumers have indicated that they want to be able to research online. Not just to find their next home, but also to find the right agent to help them,” said Zoocasa President Carolyn Beatty in a statement. “We see improving the way homebuyers and sellers connect with today’s experienced real estate agents as a natural evolution of what we do.”

Zoocasa now has information on listings in the Greater Toronto area, and a directory of 200 hand-picked agents, the the Toronto Star reports. The company said it plans to roll out its new home and agent search platform to all major Canadian markets.

Beatty told The Globe and Mail in March that Zoocasa was seeking a brokerage license in Ontario in order to obtain listings data, and would seek licenses across Canada. Although Zoocasa does not plan to employ agents, obtaining brokerage licenses would allow it to operate a virtual office website (VOW), the paper said.

The Toronto Real Estate Board (TREB), under pressure from Canadian regulators, adopted rules allowing virtual office websites in 2011. The legal battle between TREB and the Competition Bureau of Canada is ongoing, with the Competition Bureau recently announcing it would appeal last month’s dismissal of a complaint alleging TREB has engaged in anti-competitive practices.

Before adopting its new business model, Zoocasa, which is a subsidiary of Canadian cell phone company and cable TV operator Rogers Communications Inc., was sued by Century 21 Canada Ltd. for allegedly scraping listing data from from late 2008 through early 2010.

In a Sept. 2, 2011, decision, the Supreme Court of British Columbia awarded Century 21 Canada $33,000 in damages, but concluded that Zoocasa did not act “dishonestly, unreasonably or unfairly,” but instead “apparently entered into the market without due consideration of the legal issues surrounding copyright and intellectual property.”

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription