TheSweeten matches remodeling projects with specialists

Brokers may use site to provide project estimates and referrals to clients

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Marking another attempt to introduce consumer-professional matchmaking into the real estate industry, theSweeten aims to pair people eyeing renovations or remodeling projects with vetted contractors who are the most qualified to execute them. The site also may prove a resource to brokers. One already plans to partner with theSweeten in order to better serve clients who are mulling remodeling projects. Currently, many home remodeling pairings between professionals and consumers are relatively arbitrary, often resulting in mismatches, said the company’s founder and CEO, Jean Lauer. “The market is really inefficient. Often firms get inquiries for projects that they’re not really interested in,” she said. "There's no marketplace ... this is where you hear all the horror stories." There are already referral sites like Angie’s List and HomeAdvisor (formerly ServiceMagic) that steer consumers to contractors listed in their directories. But those sites still don’t pro...